Up Helly Aa - your questions answered

Have you ever asked yourself what on earth is Up Helly Aa?

Experience the fire - Up Helly Aa 2019

Celebrate Up Helly Aa with limited editions from Shetland Reel

Shetland Reel's Christmas Gift Guide 2018

Struggling to find inspiration for your presents this year? If you’re looking for something unique and want to support small local businesses, what better a place to look than the island that Shetland Reel calls home?

Simmer Dim

To celebrate the summer solstice, we would like to share our Simmer Dim video with you that highlights what this time of year means to people living and working in Shetland.

Travel to Unst

Discover the island we call home, Shetland. Our video 'Travel to Unst' will take you on an adventure where you will discover the UK's Northern most distillery - Saxa Vord, where we make our award winning gin.

A summer of events with Shetland Reel

Throughout summer, Shetland Reel will be attending a number events across the country. Why don't you come along and have a great day out with us?

Fancy winning a bottle of Simmer Gin?

In our last newsletter, we shared our very first cocktail from our Peerie Cocktail series - The Simmer Dim Sour. Now we want to see your recreations.

Shetland Reel looks for a Taste Pioneer

Shetland Reel, distilled on the UK's most northerly island, is looking for a Taste Pioneer. Are you currently working in the drinks industry and think you have what it takes?

The Winter Warmer Competition Results and Gallery

Check out all the amazing entries into our Winter Warmer Competition!

Up Helly Aa Reel Gin - New Bottle Design!

We've got another special limited edition gin to celebrate Up Helly Aa, and with a striking new bottle design. Three cheers!

The Winter Warmer Competition

Win £100 voucher and a private tasting tour with the Winter Warmer Competition!
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