Privacy policy
Who we are
Shetland Reel is a trading name of Lerwick Distillery Limited, a company registered in Scotland under number SC738215, registered office 32 Market Street, Lerwick, Shetland, ZE1 0JP. We are the controller of the personal information described here. We are registered with the Information Commissioner's Office under number ZB852317.
Contact us about your information at shop@lerwickdistillery.com, on 01595 540222, or at 32 Market Street, Lerwick, Shetland, ZE1 0JP.
Change of ownership
Lerwick Distillery Limited acquired the Shetland Reel business, including this website, from Shetland Distillery Company Ltd. If you were a customer or subscriber before the transfer, your account, order history and marketing preferences were transferred to us as part of that sale. We use them only as described in this notice. You can ask us to delete them or opt out of marketing at any time.
What we collect
| Type | Examples | Where it comes from |
|---|---|---|
| Identity and contact | Name, email, phone, delivery and billing address | You, at checkout or account sign-up |
| Order details | Products bought, order value, delivery notes | Your orders |
| Age confirmation | Confirmation you are 18 or over | You, at the age gate and checkout |
| Payment | Payment status. We never see or store full card numbers. | Our payment providers |
| Marketing | Whether you have subscribed, which emails you open and click | You, and our email platform |
| Technical | IP address, device and browser, pages visited, cookies | Your browser, through our website |
| Messages | What you send through our contact form or by email | You |
How we use it, and our legal basis
| Purpose | Legal basis |
|---|---|
| Processing and delivering orders, and handling returns | Performing our contract with you |
| Checking that buyers are 18 or over | Legal obligation |
| Customer service and answering enquiries | Contract, or our legitimate interest in responding |
| Keeping accounting and tax records | Legal obligation |
| Sending marketing emails | Your consent, or for existing customers, the soft opt-in for similar products. You can unsubscribe at any time. |
| Preventing fraud and keeping the site secure | Legitimate interests |
| Analytics and advertising cookies | Your consent, given through our cookie banner |
Who we share it with
We share information only with service providers who act on our instructions:
- Shopify, which hosts our shop, checkout and customer accounts, and the Shop app if you use Shop Pay
- Payment providers, including Shopify Payments, PayPal, Apple Pay and Google Pay
- Couriers who deliver your order
- Klaviyo, for marketing emails
- Meta (Facebook and Instagram) and Google, for advertising and analytics, only where you have consented to cookies
- Microsoft 365, for our email
- Our accountants, professional advisers and, if required by law, the authorities
We never sell your personal information.
International transfers
Some of these providers store data outside the UK, including in Canada, the EU and the USA. Where they do, the transfer is protected by UK adequacy regulations or the UK International Data Transfer Addendum.
How long we keep it
- Order and accounting records: 6 years from the end of the financial year, as required by tax law
- Customer accounts: until you close your account, or after 3 years without an order
- Marketing data: until you unsubscribe, or after 2 years without engagement
- Contact form messages: up to 2 years
Your rights
You have the right to access your information, correct it, have it deleted, restrict or object to how we use it, and receive a copy in a portable format. You can withdraw consent at any time, including by using the unsubscribe link in any marketing email. To use any of these rights, email shop@lerwickdistillery.com. We will respond within one month.
If you are unhappy with how we handle your information, please contact us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Cookies
We use essential cookies to run the shop and checkout. We use analytics and advertising cookies only with your consent. You can change your choice at any time through the cookie banner.
Children
Our website is not intended for anyone under 18, and we do not knowingly collect their information.
Changes
We will update this notice when our practices change. The date below shows when it was last revised.
Last updated: 12 November 2026