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Meet our newest team member


We are delighted to welcome James Robertson to the Shetland Reel Team as Business Development Director. 

Based in Edinburgh, James Robertson, is best known for his worldwide work with Tullibardine and as a result has been shortlisted as Scotch Whisky Brand Ambassador of the Year by Whisky Magazine on two occasions.

Joining Shetland Distillery, James said 

I have been involved in the drinks industry for a long time, and am always looking out for something which has something very different to offer.  Shetland Distillery has set a high standard with its products and brand identity and has achieved remarkable growth in one of the most remote places in the UK, and I am eager to be part of its continued development’. 

James' role as Brand Development Director will help us with our continued efforts in bringing Shetland Reel to new markets within the UK and abroad.

Welcome to the team James. 

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