It's that time of year again: Up Helly Aa is just around the corner, and for the third year running, we've launched a celebratory special gin!
This year’s Up Helly Aa gin is the result of a unique ageing process and comes in innovative new packaging.
The navy strength gin (57% ABV) has been aged in an ex-sherry cask which had one filling of a single malt Scotch whisky, before being shipped to Unst for the gin ageing.
The bottles for this years' gin are also something special: following the relaunch of the bottles for our core gins, it features a striking transparent back label complete with an interpretation of the Guizer Jarl. The result is a one-off gin that will be keenly sought after!
As in previous years, bottles of the limited edition gin will be presented to members of the Lerwick Up Helly Aa committee. This year’s Guizer Jarl, Stewart Jamieson, said the new gin had become part of the annual tradition.
He said: “The Up Helly Aa gin is very good. It is made in Shetland and helps to promote Up Helly Aa, which is excellent.”
The gin will be available in 70cl and 20cl bottles, priced at £45 and £20 respectively, and go on sale online shortly.
We will also be selling it at the Up Helly Aa pop-up food and drink market at Mareel, in Lerwick, between 4pm and 9pm on Monday 29th January.
Our company director Debbie Strang said: “After the extraordinary success of our first two Up Helly Aa gins in 2016 and 2017, we’re pleased to be following up with what is a unique and new-look 2018 version.
“We are delighted with the support we have received over the last three years from guizers jarl and the committee.
“From all of us, we’d like to wish Stewart and his squad the very best for their big day."